Download the Resource

Digital marketing has transformed the journey for customers shopping for a vehicle. Marketers now have access to substantial data before customers enter a dealership. In our downloadable guide, you’ll get insight into best practices around digital marketing for automotive campaigns. 

In the guide, you’ll go over these best practices to better understand how you can fit them into your marketing strategy for automotive campaigns:

• Offline Attribution talks about getting potential customers in the doors so the dealership sales team can convert.

• Third-party Data Solutions show how to reach an in-market audience using real-time intent and behavioral data.

• Geoframing & Retargeting allow the collection of mobile IDs from users who have entered dealerships or other locations at specific times.

• Private Marketplace & Email Ads allow you to reach specific audiences on specific automotive sites.

• Campaign Optimizations discusses the essential optimizations you should make when targeting the right audience for your automotive campaign.

Download the guide for more information and a deep dive into these best practices. 

In addition to automotive advertising, Choozle can help you with other specific advertising like audio, legal, native, and more. In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.

Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more. 

Native advertising will explain how native ads are designed to blend into a publisher’s website, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads. 

Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:

• A wide reach
• Targeted advertising
• Measurable results
• Cost-effectiveness
• Flexibility and control
• Engagement and interactivity
• Adaptability to consumer behavior
• Global reach with local targeting

If you want to learn more about automotive advertising and how it can help, download the guide today!