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Automotive

Digital marketing has transformed the journey for customers shopping for a vehicle. Marketers now have access to substantial data before customers enter a dealership. In our downloadable guide, you’ll get insight into best practices around digital marketing for automotive campaigns.

In the guide, you’ll go over these best practices to better understand how you can fit them into your marketing strategy for automotive campaigns:

Offline Attribution talks about getting potential customers in the doors so the dealership sales team can convert.

Third-party Data Solutions show how to reach an in-market audience using real-time intent and behavioral data.

Geoframing & Retargeting allow the collection of mobile IDs from users who have entered dealerships or other locations at specific times.

Private Marketplace & Email Ads allow you to reach specific audiences on specific automotive sites.

Campaign Optimizations discusses the essential optimizations you should make when targeting the right audience for your automotive campaign.

Download the guide for more information and a deep dive into these best practices.

In addition to automotive advertising, Choozle can help you with other specific advertising like audio, legal, native, and more. In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.

Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more.

Native advertising will explain how native ads are designed to blend into a publisher’s website, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads.

Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:

A wide reach
Targeted advertising
Measurable results
Cost-effectiveness
Flexibility and control
Engagement and interactivity
Adaptability to consumer behavior
Global reach with local targeting

If you want to learn more about automotive advertising and how it can help, download the guide today!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.