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IP address targeting increases the precision and focus of your campaign’s geolocation strategies. Every computer connected to the Internet has an IP address that indicates its location—a residence or a business with a shared network. IP targeting uses these addresses to create effective, hyper-targeted campaigns for reaching B2C and B2B prospects. 

What is IP Targeting?

IP address targeting targets specific places or users based on their Internet Protocol address.

This downloadable guide will explain how it works, discuss how audience creation is done and implemented into the strategy, and you will learn about Choozle’s best practices. 

If you’re interested in learning more about data targeting, we can explain that as well! Third-party data refines the audience targeting for your digital advertising campaigns. Data targeting employs third-party data, allowing you to build relevant and scalable custom audiences to reach your ideal customers.

What is Choozle’s Approach to Simplifying Site Tagging, and What Technology Powers This Process?

Choozle offers a low-code site tagging solution known as the Smart Container Tag, powered by Ensighten. This innovative technology simplifies site tagging by automatically deploying tracking pixels to relevant areas, ensuring accurate data collection without requiring extensive manual pixel placement. It seamlessly manages conversion tracking and retargeting segments. This technology ensures that tracking pixels are strategically placed, enabling advertisers to engage with their audiences and optimize campaign performance effectively.

For more information and by clicking here, you’ll be brought to the data targeting page where you’ll learn more about what it is as well as the link to the downloadable guide that will give you access to real-time bidding, advanced targeting capabilities, cross-device support, budget control, creative management, audience insights, and much more.

Download this guide today to dive deeper into what IP address targeting it and how Choozle can help in many ways.