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Connected TV (CTV) advertising has become a powerful tool for reaching and engaging audiences in today’s digital world. With the popularity of streaming services and internet-enabled television devices, CTV offers advertisers the opportunity to deliver targeted, high-impact video ads to viewers across various platforms and screens. 

 

What is Connected TV (CTV) Advertising?

CTV is any television that’s connected to the internet. CTV advertising reaches cord-cutter households on connected TV devices like Roku, Apple TV, Chromecast, Amazon Fire TV, or Smart TVs. Because the viewer is logged in and the content is delivered Over The Top (OTT), it unlocks precise targeting and measurement for audiences large and small.

 

In this downloadable guide, we’ll provide you with a checklist designed to guide advertisers whether you’re looking to increase brand awareness, drive conversions, or engage with specific audience segments. 

 

You’ll learn the specifics for each of these topics:

• Define campaign goals
• Identify your target audience
• Research platforms and providers
• Develop creative assets
• Set a budget and allocate funds
• Select ad formats and placement options
• Optimize targeting and segmentation
• Implement tracking and measurement tools
• Compliance and legal considerations
• Monitor and optimize campaign performance
• Evaluate campaign results and ROI
• Iterate and refine your strategy

 

You can reach millions of viewers with endless targeting capabilities by using geolocation, first-party data, and third-party data to target your most valuable viewers. You can also enable cross-device targeting and retarget households across all their divides as well as leverage granular ad targeting that traditional TV isn’t capable of. 

 

Choozle specializes in providing advertisers with the tools and expertise they need to succeed in the dynamic world of CTV advertising. Our platforms empower advertisers to plan, execute, and optimize CTV campaigns with ease while our dedicated team of experts offers support every step of the way. 

 

If you’re ready to elevate your CTV advertising strategy and want to learn more, download the guide today!