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Maximize Ad Performance with Better Creative

Strong creative isn’t just about looking good—it’s the key to driving engagement and conversions. In digital advertising, where attention is fleeting, well-designed ads make all the difference. With the average attention span at just 8 seconds, your creative must capture interest instantly and guide users toward action.

Choozle’s Creative Best Practices Guide breaks down essential strategies to help you build high-performing display ads that stand out and drive results.

In this downloadable guide, you’ll learn how to:

• Design for impact – Keep visuals clean, prioritize key elements, and use color psychology to enhance engagement.
• Craft compelling messaging – Tailor your message to specific audiences, create clear value propositions, and ensure consistency across ads and landing pages.
• Optimize CTAs – Use actionable language, create urgency, and place CTAs for maximum visibility.
• Select the right ad formats – Test static vs. animated banners, leverage different ad sizes, and explore creative strategies to optimize performance.

And explore best practices for:

• Accessibility – Ensure your ads are readable, inclusive, and compliant with industry standards.
• Brand safety & compliance – Align with platform policies, use brand-safe placements, and maintain data privacy standards.
• Creative refresh strategies – Combat ad fatigue with frequent updates, A/B testing, and content repurposing.