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Choozle and our network partners protect your campaigns from fraud and ensure they remain brand-safe. Our three-tier fraud prevention system shields each campaign, and you can enhance security with our additional brand safety solutions available through our Supported Solutions.
What is Ad Fraud?
Ad fraud is attempting to serve ads that human users can’t view.
What is Brand Safety?
This refers to tools and strategies that ensure your ads don’t appear in an inappropriate context or next to inappropriate content.
How Our Three-Tier Brand Safety Fraud Prevention System Works
Using a three-tier system, Choozle takes several steps to ensure the quality of the sites we serve ads on and minimize the risk of fraudulent or non-brand-safe traffic. You’ll take a deeper dive into these tiers by downloading the guide, but in summary, the tiers include:
In the downloadable guide, you’ll also get access to our best practices, which include:
Why Work with Choozle?
We connect mid-market agencies and brands with premium inventory, advanced audience data, and targeting tactics. With expertise from the Choozle team guiding campaign execution across programmatic, search, and extended supported solutions. We ensure that your experience is easy and intuitive with Choozle’s easy-to-use, from goal setting and campaign creation to targeting, bidding, optimizing, and reporting. We also offer pricing plans for teams of every size, from startups to established companies. Plus, we can connect into premium DSPs, giving users access to the best available programmatic services.
To learn more about how Choozle can help as well as further detail about brand safety and fraud prevention, download the guide today!
Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.
Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.
Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.