Download the Resource

Advertise on related or relevant websites your customers visit with contextual category targeting. This strategy allows you to bid on ad inventory on specific categories of websites and mobile apps. 

 

What is Contextual Category Targeting?

A strategy that allows you to target sites belonging to specific categories. It’s like how the publisher categorizes a website. 

In our downloadable guide, you’ll learn:

• How it works
• What the available categories look like
• Including and excluding categories
• & Chooze’s best practices 

 

Target Your Audience with Relevant Keywords

Position your brand alongside relevant search queries by selecting specific keywords. By focusing on the keywords and search terms that matter most to your business, you can connect with users who are most likely to convert into customers. Consider the following strategies:

• High-Intent Keyword Targeting
• Competitive Conquesting
• Location Targeting
• Audience Segmentation

Effective search advertising can build brand awareness with your target customers. Synchronized messaging leverages your partnership with Choozle to integrate search advertising into your broader marketing efforts. You can also use precision targeting, which engages users actively searching for information, products, or services. Enhancing visibility allows your page to be at the top of the search. 

 

Download now!

If you’re interested in contextual keyword targeting, Choozle can help with that too! Contextual keyword targeting allows you to place ads on sites with content that matches your keywords and phrases to put your message where it makes the most sense. This strategy can help you achieve higher click-through rates and conversion rates and allows you to create keyword lists to target or block based on the content of websites. Clicking here will bring you to the Contextual Keyword Targeting page, providing you with the downloadable guide to learn more!

For all information about contextual category targeting and how Choozle can help, download the guide today.