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Location-based targeting tactics like geofencing, geograming, and geolocation targeting enable you to reach your target audience based on their location. By leveraging these tactics, you can increase brand visibility, compete with more prominent brands, and capture the attention of your target audience at the right place at the right time. Location-based targeting is extremely beneficial to your business to increase engagement, customer experience, ROI, and more. 

What is Location-Based Targeting?

Location-based targeting tactics include geofencing, geoframing, and geolocation targeting. 

• Geofencing allows you to draw a virtual fence around a location and serve ads to mobile device users inside that geofenced area. 
• Geoframing collects mobile device IDs from users who enter a predefined location at a specific time and allows you to target those users later after they’ve left.

• Geolocation targeting allows you to target countries, cities, neighborhoods, or regions by postal code.

 

Location-Based Targeting Benefits

There are many benefits to location-based targeting, some of which include:

• Increased relevance and engagement: providing personalized offers, a specifically-timed delivery, and more.
• Improved customer experience: providing convenience.
• Higher conversion rates due to the successfully targeted audience and increased foot traffic.
• Enhanced ROI
• Competitive advantage: businesses can stand out from competitors with a more personalized experience. 

 

Overall, it’s a valuable tool for businesses looking to enhance their visibility, increase sales, and build a specific, targeted audience that will continue to return. 

 

This downloadable guide explains geofencing, framing, and geolocation targeting in great detail. You’ll learn how to leverage these targeting tactics with Choozle and when to choose geofencing or framing. This guide will bring you through the process, explain how it works, and feature Choozle’s notes and best practices for your location-based targeting needs.

 

Download the guide today to find out everything you need about location-based targeting, including geofencing, geoframing, and geolocation targeting, to better target your audience.