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Students and parents around the country are weighing their options for continuing or starting their education. They are looking to enroll in the right program that will help them reach their future goals. In this downloadable guide, we’ll provide you with six targeting strategies to take your education-focused campaigns to the next level, whether you’re inviting students to visit campus or capturing the attention of new graduates. 

 

To name a few, third-party data targeting, connected TV advertising, and retargeting are four of six strategies that will elevate your campaigns. 

 

Third-Party Data Targeting

You can reach a broad audience while targeting specific consumers. You can get students who have recently graduated, shown an interest in higher education or test prep resources, and more. We offer data segments from top providers like Acxiom, DataLogix, Distillery, FourSquare, Kantar, Mastercard, and more. 

 

Connected TV Advertising

Connected TV advertising is mainly used for awareness campaigns. It can be leveraged to deliver full-screen ad experiences to target audiences on devices like Roku, Amazon Fire, and Apple TV. The most effective connected TV ads employ attention-grabbing and memorable creative and messaging. 

 

Retargeting

Retargeting helps you stay in mind with students as they begin their decision-making process. With this strategy, you can continue reaching prospective students who’ve visited your website or interacted with your campaigns as they continue weighing their options. 

 

Geoframing

Use a location-based targeting strategy, like geoframing, to capture historical location data and target people based on where they are or the places they have visited. Leveraging this strategy, you can geoframe an area or look back at user location data for high schools, competitor schools, campus tours, and professional conferences.

 

This downloadable guide explains the other two strategies, how they work, and what Choozle can do. If you are ready for your campaigns to reach students looking for their next opportunity in education, chat with us today to get started.

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