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Site Targeting

Site targeting allows you to serve ads on specific websites. Instead of relying on keywords and data to determine where your ads appear, you can directly specify the URLs and web pages where you want your ads to display, ensuring a controlled placement strategy. This approach is particularly beneficial for targeting audiences you are intimately familiar with, ensuring your ads reach the specific website they frequently visit.

What is Site Targeting?

Site targeting is a strategy that allows you to only bid on placements within a custom list of websites where you want your ads to appear.

In this downloadable guide, you’ll learn how this works by learning about site list libraries, preferred lists, and blocklists, and you’ll gain access to Choozle’s best practices that include information about:

Brand-safe sites
Cost-effective inventory
Awareness campaigns
Media cost

What is the Benefit of Site Targeting?

This strategy allows advertisers to present ads on specific websites and is a useful tool for when your business wants to improve the effectiveness of your campaigns and reaching your target audience successfully. The benefits of this include:

Increased relevance
Enhanced user experience
Improved conversion rates
Brand safety
A larger competitive advantage

Target Your Audience with Relevant Keywords

Position your brand alongside relevant search queries by selecting specific keywords. By focusing on the keywords and search terms that matter most to your business, you can connect with users who are most likely to convert into customers. Consider the following strategies:

High-Intent Keyword Targeting
Competitive Conquesting
Location Targeting
Audience Segmentation

Choozle is here and ready to help you with your digital campaigns!

If you want to learn more about site targeting, how it works, and take a deep dive into Choozle’s best practices that will go over brand-safe sites, cost-effective inventory, awareness campaigns, and media cost, download the guide today!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.