Download the Resource

Site targeting allows you to serve ads on specific websites. Instead of relying on keywords and data to determine where your ads appear, you can directly specify the URLs and web pages where you want your ads to display, ensuring a controlled placement strategy. This approach is particularly beneficial for targeting audiences you are intimately familiar with, ensuring your ads reach the specific website they frequently visit. 

 

What is Site Targeting?

Site targeting is a strategy that allows you to only bid on placements within a custom list of websites where you want your ads to appear. 

 

In this downloadable guide, you’ll learn how this works by learning about site list libraries, preferred lists, and blocklists, and you’ll gain access to Choozle’s best practices that include information about:

• Brand-safe sites
• Cost-effective inventory
• Awareness campaigns
• Media cost

 

What is the Benefit of Site Targeting?

This strategy allows advertisers to present ads on specific websites and is a useful tool for when your business wants to improve the effectiveness of your campaigns and reaching your target audience successfully. The benefits of this include:

• Increased relevance
• Enhanced user experience
• Improved conversion rates
• Brand safety
• A larger competitive advantage

 

Target Your Audience with Relevant Keywords

Position your brand alongside relevant search queries by selecting specific keywords. By focusing on the keywords and search terms that matter most to your business, you can connect with users who are most likely to convert into customers. Consider the following strategies:

• High-Intent Keyword Targeting
• Competitive Conquesting
• Location Targeting
• Audience Segmentation

 

Choozle is here and ready to help you with your digital campaigns! 

 

If you want to learn more about site targeting, how it works, and take a deep dive into Choozle’s best practices that will go over brand-safe sites, cost-effective inventory, awareness campaigns, and media cost, download the guide today!