Choozle UPFRONT

TikTok Allegations Could Inspire a Wave of Ad Spend Diversification

TikTok is experiencing another wave of congressional inquiries and investigations, as whistleblowers claim the company’s plan for protecting U.S. user... read more →

March 22, 2023
Choozle
Industry News, Strategy

2022 Mid-Year Key Findings Report

Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a... read more →

September 27, 2022
Zack Rosse
Education, Strategy

The Seven Pillars of Programmatic Marketing Success: Resource Allocation for Effective Media Mix Strategies

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Sound easy?... read more →

July 14, 2022
Choozle
Education

How long should a campaign run?

It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with... read more →

July 12, 2022
Choozle
Education, Strategy

The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives

Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the... read more →

Third-party cookies – what are they, what’s happening to them, & what to do

The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies... read more →

June 15, 2022
Choozle
Education, Strategy

The State of Global Privacy Legislation with Adam Woods, COO

Over the years, consumers have become more aware and concerned about the collection of their data in daily life. A... read more →

June 13, 2022
Choozle
Education, Strategy

The Seven Pillars of Programmatic Marketing Success: A Timeline that Drives Momentum

Setting goals and timelines is one of the most important steps in the marketing process. It allows you to track... read more →

The Seven Pillars of Programmatic Marketing Success: An Extensible Content Foundation

Engaging, insightful, captivating content is at the core of effective digital advertising. No matter how exceptional your product or service... read more →

The Seven Pillars of Programmatic Marketing: A Well Defined and Validated Audience

Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need... read more →

May 16, 2022
Choozle
Education, Strategy

The Seven Pillars of Programmatic Marketing Success: Holistic Performance Metrics and Relevant KPIs

Marketers are under increasing pressure to be accountable for their media investments. One of the biggest challenges is measuring programmatic... read more →

April 27, 2022
Choozle
Education

What is: Retargeting

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a... read more →

April 12, 2022
Choozle
Education, What is?

Political digital advertising: Strategies & best practices

Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate... read more →

April 4, 2022
Choozle
Education

The Seven Pillars of Programmatic Marketing Success: A Clearly Defined Media Mix Strategy

Successful marketing strategies need to meet customers wherever they are in their shopping journey. By employing a clearly defined media... read more →

March 30, 2022
Choozle
Education, Strategy

Full-funnel marketing series: Consideration

When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand.... read more →

March 29, 2022
Choozle
Education, Strategy, What is?

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The Choozle Upfront is your resource for digital advertising trends and best practices, so you can stay ahead of the ever-changing media landscape.

Digital advertising trends and best practices

Stay ahead of the ever-changing digital advertising industry with a look at current trends and best practices with our blog.

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Choozle's 2022 Mid-Year
Key Findings Report