The IKEA effect and self-service advertising

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current... read more →

• October 22, 2021
• Choozle
• Choozle team, Company, Education

How Choozle is using machine learning for digital marketing with Callie Federer

Marketing & communications specialist, Sarah Lilly, sat down with Choozle’s data scientist, Callie Federer, to learn more about the possibilities... read more →

• October 15, 2021
• Choozle
• choozlechat, Education, Engineering Blog

Boost your Marketing ROI with a Full-Funnel Strategy

We all know that the typical sales funnel is built into three segments: awareness at the top doing work to... read more →

• October 14, 2021
• Choozle
• Education, Strategy, Webinars

New feature: Detailed Reports

The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how... read more →

• October 13, 2021
• Choozle
• Company, Education, Product

Holiday best practices with connected TV

The holiday season is practically here. We’ve shared a lot of different targeting strategies that will work well during this... read more →

• October 6, 2021
• Choozle
• Education, Strategy

How we use our company education stipends

Choozle’s culture is built around supporting our employees and making sure they have every opportunity to feel happy when they... read more →

• October 1, 2021
• Choozle
• Choozle team, Company

Connected TV: What is it, how does it work, and why is it a big deal?

Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from... read more →

• September 22, 2021
• Megan Sullivan-Jenks
• Webinars

Targeting for the holiday season with connected TV, geofencing, & geoframing

Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day have expanded the definition of “the... read more →

• September 22, 2021
• Megan Sullivan-Jenks
• Education

Five tips for your holiday advertising campaigns

Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber... read more →

• September 21, 2021
• Megan Sullivan-Jenks
• Education

Tips for successful automotive marketing strategy

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from... read more →

• September 20, 2021
• Choozle
• Education, Strategy

What’s new in Choozle: Supported Solutions

Digital advertising is constantly changing, which means the variety of targeting options is endless and, frankly, can be overwhelming. While... read more →

• September 15, 2021
• Megan Sullivan-Jenks
• Education, Product

Introducing access to Amazon DSP

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to... read more →

• September 9, 2021
• Choozle
• Product, Strategy

Why create a digital advertising campaign around holidays & events?

Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement... read more →

• September 8, 2021
• Megan Sullivan-Jenks
• Education

Black Friday advertising strategies: Black Friday weekend, part one

As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from... read more →

• September 1, 2021
• Megan Sullivan-Jenks
• Strategy

Top benefits of using self-serve programmatic

Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms... read more →

• August 30, 2021
• Megan Sullivan-Jenks
• Education