Train your team on programmatic advertising quickly and effectively

The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in.... read more →

• July 29, 2021
• Choozle
• Choozle team, Education

Best practices for digital advertising creative

Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them... read more →

• July 28, 2021
• Megan Sullivan-Jenks
• Webinars

Metrics that translate to marketing campaign performance

Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are... read more →

• July 26, 2021
• Choozle
• Education, What is?

Balancing ad frequency, reach, and fatigue in digital advertising

Ad frequency is a critically important metric to watch during any digital advertising campaign. However, it rarely takes the spotlight.... read more →

• July 14, 2021
• Choozle
• Education, Strategy

How to capitalize on the Summer Games with an omnichannel digital strategy

Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years,... read more →

• July 9, 2021
• Choozle
• Education, Strategy

What is: native advertising

Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated... read more →

• June 29, 2021
• Choozle
• Education, What is?

Managed service vs. self-service programmatic advertising

Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of... read more →

• June 25, 2021
• Choozle
• Comparison, Education

The future of third-party cookies

2021 and beyond is shaping up to be a massive transformation for user privacy and identity resolution related to digital... read more →

• June 23, 2021
• Choozle
• Webinars

choozlechat: Targeting college students with digital advertising during the pandemic with OnCampus Advertising

Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect... read more →

• June 17, 2021
• Choozle
• choozlechat, Company, Education, Strategy

choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further... read more →

• June 16, 2021
• Choozle
• choozlechat, Company, Education, Strategy

From doing agile to being agile with Mike Baldassare

In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software... read more →

• June 14, 2021
• Choozle
• Choozle team, Company, Education

What is: digital out-of-home advertising?

Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as... read more →

• June 9, 2021
• Choozle
• Education, Strategy, What is?

Third-party cookies – what are they, what’s happening to them, & what to do

Digital advertising is about to go through a systemic shift in the next six months. Before we know it, the... read more →

• June 7, 2021
• Choozle
• Education, Strategy

6 types of targeting every marketer needs to know

Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of... read more →

• June 1, 2021
• Choozle
• Education

How we work together with Product Managers Julie Pifer and Scott Luna

Working together is a phrase we’ve all heard since our early elementary school days. It’s a critical part of many... read more →

• May 28, 2021
• Choozle
• Choozle team, Company, Engineering Blog