choozlechat: Targeting college students with digital advertising during the pandemic with OnCampus Advertising

Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect... read more →

• June 17, 2021
• Choozle
• choozlechat, Company, Education, Strategy

choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further... read more →

• June 16, 2021
• Choozle
• choozlechat, Company, Education, Strategy

From doing agile to being agile with Mike Baldassare

In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software... read more →

• June 14, 2021
• Choozle
• Choozle team, Company, Education

What is: digital out-of-home advertising?

Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as... read more →

• June 9, 2021
• Choozle
• Education, Strategy, What is?

Third-party cookies – what are they, what’s happening to them, & what to do

Digital advertising is about to go through a systemic shift in the next six months. Before we know it, the... read more →

• June 7, 2021
• Choozle
• Education, Strategy

6 types of targeting every marketer needs to know

Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of... read more →

• June 1, 2021
• Choozle
• Education

How we work together with Product Managers Julie Pifer and Scott Luna

Working together is a phrase we’ve all heard since our early elementary school days. It’s a critical part of many... read more →

• May 28, 2021
• Choozle
• Choozle team, Company, Engineering Blog

The impact of Apple’s ATTF on mobile advertising

2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. To kick... read more →

• May 27, 2021
• Choozle
• Education

Geofencing: reaching customers by location, in real-time

With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in... read more →

• May 13, 2021
• Choozle
• Education, What is?

What is: search advertising?

How many times a day do you search for something online? Google processes over 40,000 search queries every second on... read more →

• May 11, 2021
• Zack Rosse
• What is?

Track digital advertising impact on offline conversions

How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases?... read more →

• May 11, 2021
• Zack Rosse
• Education, What is?

Madden Media shares how specific targeting strategies can drive success for travel destinations like Luzerne County

Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions... read more →

• May 11, 2021
• Megan Sullivan-Jenks
• choozlechat

How to choose third-party data segments based on your campaign’s goals

When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data... read more →

• May 11, 2021
• Choozle
• Education, How-to, Product, Strategy

A day in the life of a Choozler: Hannah Hoovler, Senior Accountant

Q: What do you do here at Choozle? Hannah Hoovler, Senior Accountant: I’m the Senior Accountant. It’s an accrual world,... read more →

• May 10, 2021
• Choozle
• Company

choozlechat: Guild Content shares a piece of the digital advertising pie with Papa John’s

Small restaurants and large chains alike have had to take up “contactless” delivery methods. Many restaurants have shifted their digital... read more →

• April 7, 2021
• Megan Sullivan-Jenks
• choozlechat, Education