What is campaign efficiency? In digital advertising, campaign efficiency often…

Guide to creating a marketing budget
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Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the

Facebook Instagram X-twitter Linkedin Youtube Social media marketing is just the tip of the iceberg for the team at Blue

Facebook Instagram X-twitter Linkedin Youtube Most marketers equate keywords solely with paid search campaigns. Well, they are not mutually exclusive. Thanks to

Facebook Instagram X-twitter Linkedin Youtube What’s the single most valuable asset as a brand or company? Customers (and potential customers)!

Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the
Facebook Instagram X-twitter Linkedin Youtube CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them,

Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: Before we dig too deep into what’s happening, can you

Facebook Instagram X-twitter Linkedin Youtube Pay-per-click noun a system used to set prices for online advertisements on a search engine
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Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.