Connecting campaign goals and tactics | Choozle UPFRONT
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May 01
Connecting Campaign Goals And Tactics Infographic

Connecting campaign goals and digital marketing tactics

Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first and foremost is that the tactics you use should always connect back to your campaign goals (marketing goals, business goals, and so on).


Connecting campaign goals & digital marketing tactics

Question #1: What goals do you want to accomplish, and what tactics should you use to get there? Use this mix & match guide to select the right strategies for your digital advertising campaign objectives.

Start by setting campaign parameters.

  • Budget: Set a monthly budget.
  • Primary Goal: Reach (awareness), CPC or CTR (engagement), or CPA (conversion).
  • Flight Dates: Set the dates you want the campaign to run.
  • Geolocation: Set the location(s) where you want the ads to be shown.

Next, select targeting tactics and strategies based on your monthly budget.

Knowing the monthly budget of your digital advertising campaign can help determine what tactics and strategies to use.

  • $1–$5K choose 2 of the following: contextual, data, retargeting, contextual keyword, native
  • $5–$10K choose 3–4 of the following: contextual, data, retargeting, contextual keyword, native, IP, CRM, video, plus access to Choozle Supported Services
  • $10K–$20K choose 5–6 of the following: contextual, data, retargeting, contextual keyword, native, IP, CRM, video, plus access to Choozle Strategic Services

Download our infographic to find out which tactics & strategies work best for awareness, engagement, and conversion campaign goals.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.