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Sep 10

Capitalizing on contextual targeting with digital advertising

Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would benefit from the use of contextual targeting? and How do you set up a contextually-targeted campaign in Choozle?

This webinar was recorded live on Tuesday, September 1, 2015 at 2:00 PM MST and highlighted the key aspects to contextual targeting and discussed the strategy to bring context to the placement of your ads.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.