INFORMATION WE COLLECT THROUGH OUR ADVERTISING SERVICES PLATFORM
Information collected through our service: We and our clients collect, organize, and use information reflecting your interactions with a variety of websites, media types and social networks. This information may include items such as;
- the date and time you visited a website;
- your browser information;
- your IP address
- your precise location data (with mobile operating system consent);
- your TV/CTV/OTT viewing behavior;
- your browsing behavior;
- your age and gender;
- any interests you express or imply at social networking sites or other websites you visit.
Choozle or its clients may recognize your computer over time by setting a unique browser cookie or receive a mobile advertising or device ID from your operating system, which your browser or operating system relays to our servers when you visit websites or apps that are affiliated with our partners or clients. We and our clients may also supplement the information we collect with additional information we obtain from other companies, which may include information derived from personal information prior to its use. We analyze the information we collect or obtain from third parties and organize it into pseudonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests, offline and online actions.
The behavioral categories we use to customize the ads you may see or for related purposes do not use personally identifiable information (PII) that directly identifies you such as your name, address, e-mail address, phone number. Our technology and services are designed to limit our use of consumer data to pseudonymous or non-personal information.
Information provided by clients or third parties: Our clients and/or third parties may provide us with various data sets that typically reside within their customer relationship management databases, which may include;
(a)Contact information such as names, emails, addresses, or phone numbers.
(b)Location information, such as zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.
(c)Pseudonymous matched or linked data that enables our clients to match users across channels. The matched or linked data comes from third party data providers, brands, and websites with the rights to share consumer data for marketing purposes. We combine and measure these data sets against each other to ensure a high level of accuracy.
Please note that we license Choozle to third parties, such as website publishers, advertising agencies and marketers. A third-party licensee using Choozle may elect to collect, manage, and use other types of data through Choozle, which may include personal information (where permissible). Please consult the privacy policies of the websites you visit to become familiar with their privacy practices.
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