INFORMATION COLLECTED THROUGH THE USE OF OUR PLATFORM ON THIRD-PARTY SITES
Our technology platform, branded “Choozle” enables companies to gain unique insights about their website visitors, social networks, customers and prospects, and to deliver relevant advertising and content to their browsers. As part of Choozle’s commitment to respect privacy concerns and implement industry-recognized standards, Choozle complies with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising, which are designed to inform consumers about data collection and advertising practices across multiple websites and to provide consumers the ability to opt out. Choozle is a member of the Network Advertising Initiative (“NAI”) which is an industry association that issues self-regulatory advertising principles. We comply with the current NAI Codes of Conduct. Find out more information about NAI and the Codes of Conduct here: www.networkadvertising.org. To learn more about our involvement with and adherence to industry standards, please contact us at firstname.lastname@example.org.
Advertising agencies, advertising networks, and other companies who may place advertisements through our Service (but not on our Site) may use their own cookies, pixel tags, web beacons, web bugs, mobile IDs, precise location data, TV/OTT viewership, user IDs and other technology to collect information about you. We do not control these companies’ use of such technology and we have no responsibility for the use of such technology by these companies to gather information about you.
We and our clients collect, organize, and use non-personally identifiable information reflecting your interactions with a variety of websites, media types and social networks. This information includes items such as the date and time you visited a website, your browser information, your IP address, your precise location data, your TV/OTT viewing behavior, your browsing behavior, your age and gender, and interests you express or imply at social networking sites or other websites you visit. Choozle or its clients may recognize your computer over time by setting a unique browser “cookie” or “mobile ID,” which your browser relays to our servers when you visit websites that are affiliated with our partners or clients. We and our clients may also supplement the information we collect with additional non-personally identifiable information we obtain from other companies. In certain of these cases, the information we or our clients obtain from third parties is derived from personal information and de-identified prior to its use. We analyze the non-personal information we collect or obtain from third parties and organize it into pseudonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests, offline and online actions. We and our clients and partners then use these pseudonymous user profiles, groups and audiences to design and deliver customized advertising campaigns or other relevant content. We and our clients also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of website visitors.)
The behavioral categories we use to customize the ads you may see or for related purposes do not use personally identifiable information (PII) such as your name, address, e-mail address, phone number, birth date or social security number. Our technology and services are designed to limit our use of consumer data to pseudonymous, non-personal information. Note that we license Choozle to third parties, such as website publishers and marketers. A third-party licensee using Choozle may elect to collect, manage and use other types of data through Choozle, which may include personal information (where permissible). Please consult the privacy policies of the websites you visit to become familiar with their privacy practices.
Below, we provide you links where you can opt-out by specific companies. You can opt-out by clicking and following the instructions provided. Note that after choosing to opt-out, if you use a different computer or a different browser, or if you delete or block browser cookies, you may need to repeat the opt-out steps. Most Web browsers also enable you to block browser cookies. You can refer to your web browser’s documentation to get more information on how to block or delete cookies directly through your browser settings.
When you visit a website that shares information about your activity with Choozle, we will use that information to customize relevant ads to you at that and other websites you visit, or for research and analysis. We may also share non-personal information with companies such as advertisers, agencies, ad networks, or exchanges to enable them to analyze user behaviors or to customize the ads that you encounter.