In today’s fast-paced and hyper-competitive business world, the term “omnichannel marketing” has become a rallying cry for success. Statistics speak volumes about its impact:
- Companies with robust omnichannel strategies retain an astonishing 89% of their customers, while weak strategies secure just 33%.
- Omnichannel efforts drive 80% of in-store visits, with 74% of customers researching online before visiting physical stores.
- Strong omnichannel engagement leads to a 10% increase in average order value and a 25% boost in close rates.
- Omnichannel shoppers exhibit a remarkable 30% higher lifetime value than those confined to a single channel.
But what exactly is omnichannel marketing, and how can you implement an effective strategy? In Chapter One of this omnichannel ebook, we aim to provide the answers, offering insights into the essentials of omnichannel marketing, including planning, targeting, advertising, and reporting. Our goal is to equip digital marketers with the knowledge they need to drive customer engagement and achieve impressive returns on their campaigns.