The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the... read more →
Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign's performance and represent how effective... read more →
Ad frequency is a critically important metric to watch during any digital advertising campaign. However, it rarely takes the spotlight. Compared to testing new targeting tactics and building eye-catching creative,... read more →
Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. For many, watching the Summer Games is... read more →
Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated in how they discover and interact with content online. Native... read more →
Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they... read more →
Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic... read more →
The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from... read more →
In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software with Mike Cohn. After taking in strategies and best practices... read more →
Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other... read more →
Digital advertising is about to go through a systemic shift in the next six months. Before we know it, the deprecation of third-party cookies will be here. To deliver success... read more →
Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone... read more →
2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. To kick off this transformation, Apple has rolled out their iOS 14.5... read more →
With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer's journey. Marketers continue to take full... read more →
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day... read more →