Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Sound easy? It’s not. Effectively allocating resources is one of the hardest... read more →
It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with different types of digital marketing it can be hard to... read more →
Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape,... read more →
The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies will be completed. To deliver success in 2022 and beyond,... read more →
Over the years, consumers have become more aware and concerned about the collection of their data in daily life. A Tealium survey found that 97 percent of consumers are somewhat... read more →
Setting goals and timelines is one of the most important steps in the marketing process. It allows you to track your campaign progress as it evolves from idea to execution.... read more →
Engaging, insightful, captivating content is at the core of effective digital advertising. No matter how exceptional your product or service is, how stellar your landing page looks, or how analytical... read more →
Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time... read more →
Marketers are under increasing pressure to be accountable for their media investments. One of the biggest challenges is measuring programmatic top-of-funnel performance and connecting your outcomes to bottom-line results. Developing... read more →
Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never... read more →
Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to... read more →
Successful marketing strategies need to meet customers wherever they are in their shopping journey. By employing a clearly defined media mix in which each channel has a distinct yet connected... read more →
When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand. Catering your messages and tactics to align and guide your... read more →
In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven... read more →
With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools... read more →