The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with... read more →
Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. When someone... read more →
The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a... read more →
The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you... read more →
With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
Sam Rutishauser joined us for a live Choozlechat last month explaining why connected TV is such a good option for highly targeted campaigns during the holiday season. Read the highlights... read more →
The holiday shopping season is here, and consumer behavior has shifted after an unpredictable year. Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new... read more →
Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year.... read more →
Marketing & communications specialist, Sarah Lilly, sat down with Choozle’s data scientist, Callie Federer, to learn more about the possibilities machine learning brings to the digital marketing landscape. During their... read more →
We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can... read more →
The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how challenging it can be to pull data from multiple sources... read more →
The holiday season is practically here. We’ve shared a lot of different targeting strategies that will work well during this retail season, but one of the most important tactics to... read more →
Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day have expanded the definition of “the holiday advertising push” for marketers. The addition of shopping days... read more →
Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber Monday, it’s a countdown to the holidays. It shouldn’t come... read more →
Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted... read more →