Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year.... read more →
Marketing & communications specialist, Sarah Lilly, sat down with Choozle’s data scientist, Callie Federer, to learn more about the possibilities machine learning brings to the digital marketing landscape. During their... read more →
We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can... read more →
The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how challenging it can be to pull data from multiple sources... read more →
The holiday season is practically here. We’ve shared a lot of different targeting strategies that will work well during this retail season, but one of the most important tactics to... read more →
Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day have expanded the definition of “the holiday advertising push” for marketers. The addition of shopping days... read more →
Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber Monday, it’s a countdown to the holidays. It shouldn’t come... read more →
Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted... read more →
Digital advertising is constantly changing, which means the variety of targeting options is endless and, frankly, can be overwhelming. While keeping your digital advertising engine running on the status quo... read more →
Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across... read more →
Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms reduce the need for multiple services to operate campaigns while... read more →
The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. By coordinating multiple marketing efforts and messages to... read more →
Connected TV (CTV) lives in a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement. So,... read more →
"Nobody knows anything." This is an infamous quote from the venerated author and screenplay writer, William Goldman. It was directed at the entertainment industry referencing how hard it is... read more →
Post-holiday: Use retargeting to reach more consumers likely to convert after the holidays. Throughout the year: Find out where most of your conversions come from. Learn for next year: Check... read more →