Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic... read more →
The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from... read more →
In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software with Mike Cohn. After taking in strategies and best practices... read more →
Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other... read more →
Digital advertising is about to go through a systemic shift in the next six months. Before we know it, the deprecation of third-party cookies will be here. To deliver success... read more →
Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone... read more →
2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. To kick off this transformation, Apple has rolled out their iOS 14.5... read more →
With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer's journey. Marketers continue to take full... read more →
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day... read more →
How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams... read more →
Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been... read more →
When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase... read more →
Small restaurants and large chains alike have had to take up “contactless” delivery methods. Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for luxury travel, it wasn’t any different. While the strategies are... read more →
Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital... read more →