The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies will be completed. To deliver success in 2022 and beyond,... read more →
Over the years, consumers have become more aware and concerned about the collection of their data in daily life. A Tealium survey found that 97 percent of consumers are somewhat... read more →
Setting goals and timelines is one of the most important steps in the marketing process. It allows you to track your campaign progress as it evolves from idea to execution.... read more →
Engaging, insightful, captivating content is at the core of effective digital advertising. No matter how exceptional your product or service is, how stellar your landing page looks, or how analytical... read more →
Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time... read more →
Marketers are under increasing pressure to be accountable for their media investments. One of the biggest challenges is measuring programmatic top-of-funnel performance and connecting your outcomes to bottom-line results. Developing... read more →
Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never... read more →
Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to... read more →
Successful marketing strategies need to meet customers wherever they are in their shopping journey. By employing a clearly defined media mix in which each channel has a distinct yet connected... read more →
When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand. Catering your messages and tactics to align and guide your... read more →
In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven... read more →
With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools... read more →
Choozle's mission is to Power Every Brand. The path to growth is different for every brand, from planning your strategy, optimizing in real-time, and understanding what is available to fuel... read more →
When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget... read more →
Choozle prioritizes your ability to have a simple and understandable ad management experience by curating the highest quality inventory available for every campaign launched. Our non-conflicted platform brings together all... read more →