Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid display, and provides a top-down perspective on the customer funnel. We’ll also dive into how to use search and display in tandem to support your overall digital marketing strategy.
About The AuthorMegan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.
Hannah Middleton, Content Manager: To start, what is search retargeting exactly? Sam Kang,... Read More
July 1, 2020