Looking to prove your knowledge in your new position? Trying to win some brownie points with your manager, or gear up for that much-needed promotion? Here are five facts about digital advertising that will impress your boss.
1. There are more than three billion users on the internet.
Did you know that at any given time, there are more than three billion users on the internet?! That’s almost one-third of the world’s population online at one time. Every single person in the U.S., Canada, South American, Europe, Russia, China, and then some (if every single person had internet) could be looking at a digital advertisement. Three billion possibilities of drawing a user in and converting them to a customer.
2. More than two-thirds of marketers and advertisers expect to see digital video advertising budgets increase.
The average adult spends more than 20 hours a week online! That’s almost an entire day of watching videos, scrolling through news feeds, and clicking like. That’s almost three hours a day that someone could view your digital advertisement. With these kinds of numbers, it’s no wonder that the budgets involved in video advertising are expected to increase in the next 12 months. Digital marketers and advertisers don’t want to miss the chance of reaching a minimum one of the three billion users on the internet at any given time.
3. Users who are retargeted are 70% more likely to convert.
Retargeting, or targeting those users who have previously visited your site again, creates the opportunity to convert even more of those user’s advertisers and marketers are hoping to reach. By retargeting, advertisers replace relevant advertisements in front of users, making brands, products and services more recognizable to those willing to complete the overall goal of the campaign. Once a user sees an ad for a specific brand once, twice, or even three times they are 70% more likely to convert.
4. Programmatic advertising represents nearly two-thirds of all digital display advertising
More and more advertisers are making the switch from traditional media to display advertising. With that switch, programmatic becomes even more popular among those running digital advertising campaigns. Programmatic advertising now represents nearly two-thirds of all digital display advertising. This number is increasing every day, with programmatic expected to grow by 31% in 2017. This includes an increased spend of programmatic from $22.1 billion in 2016 to $64 billion by 2018.
5. By 2019 mobile advertising will represent 72% of all US digital ad spend
Many internet users are making the switch from exploring their favorite websites on a desktop to strictly mobile searching. The average smartphone users spend an average of 90 minutes a day on their phone. The majority of those users are probably scrolling through Facebook, checking email, looking at Instagram, or pulling up their favorite app. With more online users switching from desktop to mobile browsing, marketers and advertisers will continue to put more and more of their digital advertising budget towards mobile.
So, if you want to impress your boss and show him just how much you know about digital advertising share these five facts: there are more than three billion users online at any given time—that’s three billion potential customers that can be reached through digital advertising, more than two-thirds of marketers and advertisers expect to see digital advertising budgets continue to increase, users who are retargeted are 70% more likely to convert, programmatic advertising represents nearly two-thirds of all digital display advertising, and finally, by 2019 mobile advertising will represent 72% of all US digital ad spend. Take that Mr. Boss!