Demand side platform comparison: Choozle vs Centro | Choozle UPFRONT
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Jul 20
Demand Side Platform Comparison Choozle Centro

Demand side platform comparison: Choozle vs. Centro

With so many options to choose from, it’s hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side look at Choozle vs Centro with reviews from G2Crowd.

Choozle vs Centro

 

Campaigns

TTD Choozle

Choozle is built on top of the world’s premiere DSP. The Trade Desk has a higher G2 Crowd rating than Centro, with 4.7 of 5.0 stars (just have fewer reviews which are key to G2 Crowd “#1” ranking). Additionally, Choozle is a unique player in the ad tech industry, since there are no contracts or minimums. For a monthly subscription, marketers and advertisers are able to upload many different ad types including display, mobile, video, third party, and more, while other DSPs in the space require budget minimums which can be a large barrier for smaller companies.

However, Centro does offer the targeting functions that are unique to their platform. There are more advanced options you can use when making a campaign. For example, they offer in-app geofencing, whereas our platform requires support from our award-winning Client Experience team in order to get that implemented.

Learn more about our Supported Services, including highly targeted tactics like geofencing and connected TV.

 

Reporting

While other DSPs may allow for aggregating your search and social campaign data in your dashboards, these DSPs ultimately do not have any ability to take action for campaigns setup in the walled gardens of Google and Facebook and still require logging into the channel’s platform. We’ve chosen to focus on where our inventory lives and have built a reporting API that allows you to send your Choozle campaign data to any third-party reporting dashboard for easy aggregation and custom reporting. We also have PDF and Excel reporting available in-platform so client reporting can be made easy.

In Choozle you have access to everything you need including planning, campaign setup, reporting, optimization, BI tools, analytics, messaging, billing across search, social, direct, and programmatic buys. It’s one software for every team to operate in collectively.

 

Support

Both Choozle and Centro provide comprehensive reports and support for your campaigns.

While other DSPs may allow for aggregating your search and social campaign data in your dashboards, these DSPs ultimately do not have any ability to take action for campaigns setup in the walled gardens of Google and Facebook and still require logging into the channel’s platform. We’ve chosen to focus on where our inventory lives and have built a reporting API that allows you to send your Choozle campaign data to any third-party reporting dashboard for easy aggregation and custom reporting. We also have PDF and Excel reporting available in-platform so client reporting can be made easy.

Additionally, with Choozle, you’ll receive support from our award-winning Client Experience team at all spend tiers and dedicated support at $10K/month—compared with Centro’s call center support and dedicated support after 4x the monthly budget commitment.

Our customers have consistently rated our Client Experience Team with a satisfaction score of over 90 percent for the last two years. Our Support Center has received a 100% satisfaction rating for more than one year with an average response time of less than 2 business hours.

 

Choozle G2 Crowd Review

 

You might be asking, if Centro is G2 Crowd’s #1 DSP, why should I work with you? We want to support you in your self-serve programmatic campaigns, and that’s exactly what we’re built for.

While we’re not #1 right now, Choozle was G2 Crowd’s #1 DSP earlier this year and we plan to get back to #1 again. Our Client Experience Team has received an average satisfaction score of 91%, and our Support Center has received a satisfaction score of over 95% for more than two years.


There are so many options when it comes to choosing a programmatic platform, but Choozle strives to make the digital advertising experience as easy as possible. Questions? Feel free to send us a note.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.