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Aug 31
Choozle & TapClicks introduce the Choozle Enhanced API Data Connector

Choozle & TapClicks introduce the Choozle Enhanced API Data Connector

 

TapClicks and Choozle have expanded their partnership with the introduction of the new Choozle Enhanced API Data Connector. This new data connector gives users access to a multitude of detailed performance metrics from their digital advertising campaigns that were previously not available. The detailed performance metrics can be filtered by campaign, ad group, creative, technology (browsers & devices), geolocation, and inventory (sites).

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The addition of these new data points lets users to quickly and easily visualize important, actionable data. This solution helps paint a better picture of their overall campaign performance allowing for better optimization and presentations to their clients or leadership teams.

Marketers want to tell a story with their marketing campaigns and efforts.  It is important to spell out how it went, how it’s going, and determine what actions to take. TapClicks has created a comprehensive product offering that focuses on telling that story. They’ve done this by offering the most data points and native marketing integrations (over 200 native API-based connectors) on the market. Now users will be able to visualize all of their digital advertising data from Choozle alongside the data from all their other marketing channels, like search, social, or email.

The new Choozle data source in TapClicks includes a suite of expanded performance metrics that can be filtered by campaign, ad group, creative, technology (browsers & devices), geolocation, and inventory (sites):

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The new Choozle data source in TapClicks will include performance data across:  

  • Campaigns
  • Ad Groups
  • Browsers & Devices
  • Creatives
  • Geolocation
  • Sites

All performance metrics available to include in reports: 

  • Bids
  • Impressions
  • CTR
  • Win rate
  • Clicks
  • Spend 
  • Total conversions (post-click & impression)
  • Total conversions revenue (post-click & impression)
  • CPA (post-click & impression)
  • Video starts
    • Video 25% completes
    • Video 50% completes
    • Video 75% completes
    • Video completions
  • Video completion rate
  • Estimated Cost Per Click
  • Estimated CPM
  • Detailed conversion reporting 
  • Dynamic parameters like revenue and order IDs (only applies to conversion reporting)
  • Referrer URL (only applies to conversion reporting)
  • Conversion time
  • Conversion name
  • Last impression campaign & ad group
  • Impressions
  • Clicks

 

The Choozle Enhanced API Data Connector is available to use for any TapClicks and Choozle customers. Ready to get started? Reach out to the Choozle team today to learn more about the Enhanced Choozle TapClicks Connector and our special pricing offer.

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