We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, buys a product, and is a lifelong customer from then on out. But in reality, the buyer’s journey is, most likely, not so linear.
An important targeting strategy to stay in front of valued customers, retargeting is as common as it gets, yet there’s still a misconception that it’s just about targeting existing site visitors or abandoners. However, there’s still room to dive deeper.
Learn how to best leverage the power of retargeting with current best practices for your next programmatic advertising campaign.
