What is retargeting? Digital advertising best practices | Choozle UPFRONT
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Jul 19
What is retargeting? Webinar

What is retargeting?

We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, buys a product, and is a lifelong customer from then on out. But in reality, the buyer’s journey is, most likely, not so linear.

An important targeting strategy to stay in front of valued customers, retargeting is as common as it gets, yet there’s still a misconception that it’s just about targeting existing site visitors or abandoners. However, there’s still room to dive deeper.

Learn how to best leverage the power of retargeting with current best practices for your next programmatic advertising campaign.

About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver. In her role at Choozle, Kate leads efforts in content marketing and strategies including writing for and managing the company's blog and social media, assists with various demand gen tactics, and leading in-house SEO strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health, self-love, and wellness.