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Mar 06

Applying writing hacks to digital advertising campaigns

As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases (including ours, hopefully!) looking to learn more about programmatic, ways to have better digital advertising campaigns, or how to be a more skillful user of Choozle. So, I decided to take the most helpful tips I’ve found about writing and apply them to digital marketing.

+When planning your campaign seems like too much of a daunting task, try to break it down. You can do this by printing our campaign planner guide (or make your own!) and breaking it up into more digestible portions by taking pen to paper. Start by writing down your monthly budget, primary goal, campaign dates, and target geolocations. From there, you can start choosing targeting tactics based on your budget and goals.

+This one actually does have to do with writing! Including words in the creative for your ads is often necessary, but you don’t want to overdo it. Keep your writing simple and concise, while maintaining a conversational and active voice. For example, instead of “You are going to love our spectacular service. Try it out for free today!”, write “You’ll love our service. Try it out, free of charge.”

+If anyone knows how hard it is to stop overthinking a project, it’s me. But I’ll say it anyway, stop overthinking it! The good thing about both writing and building a campaign is a thing called the first draft. Set your goals, build your audience, and leave it alone for a bit – and even chat with coworkers or trusted advisors about your campaign parameters – before going back in to clean it up. Plus, you can always go back and make edits as needed.

Above all else, there will always be trial-and-error! Give yourself room to learn as you go, and eventually, you’ll find your groove.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.