Mastering Audience Intelligence: Why Prescriptive Modeling is the Future of Campaigns
In the evolving world of digital marketing, success hinges on one critical factor: knowing your audience. You might have endless amounts of data at your fingertips, but without the ability to make sense of it and act on it, that data is just noise. Enter prescriptive modeling—a revolutionary approach to audience intelligence that turns raw […]
How Choozle’s Outcomes+ Drives Smarter Media Buying for Agencies and Brands
In today’s competitive and fragmented media landscape, achieving a high return on advertising spend (ROAS) can feel like navigating a maze. With privacy regulations reshaping digital advertising and the complexity of omnichannel strategies, traditional approaches to media buying no longer cut it. Enter Choozle’s Outcomes+—a data-driven, AI-powered solution that simplifies and enhances digital advertising strategies […]
Omnichannel Marketing Strategy Guide
In this guide we’ll review tracking relevant KPIs, omnichannel planning, strategies to define audiences, and a little introduction to omnichannel marketing.
Digital Advertising’s Future After Google’s Cookie Decision
In a surprising move, Google has announced that it will indefinitely retain third-party cookies on its Chrome browser. This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Let’s explore the implications of this […]
Amplifying Back-to-School Strategies with Retail Media
Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending is projected to reach $189.7 billion by 2028, with college supply spending expected to exceed $90 billion in 2024. In this blog, we’ll explore how advertisers […]
Taking a Full-Funnel Approach to Paid Search
Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front of the people and raise brand awareness. A lot of top-of-the-funnel channels do a great job of finding large amounts of people […]
Navigating CTV Advertising: Taking Control in a Fragmented Landscape
Facebook Instagram X-twitter Linkedin Youtube In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion […]
How to stand out in a job interview: 5 tips
Facebook Instagram X-twitter Linkedin Youtube With only two percent of applicants getting their resumes pulled from the stack, you might be wondering how to stand out in a job interview. It’s not easy, especially in today’s competitive market. After interviewing many candidates over the last few years at Choozle, I have five job interview tips for you […]
What is private marketplace advertising?
Facebook Instagram X-twitter Linkedin Youtube Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety grows, marketers have been looking to private marketplaces (PMPs) to solve them. According to eMarketer, next year, private marketplace buying […]
choozlechat: Common misconceptions around CTV advertising with Magnite
Facebook Instagram X-twitter Linkedin Youtube Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly. CTV ad spend in the US will reach $20.1 billion in 2020, according to Tru Optik—a growth rate of over […]