In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. With users spending an average of just 1.7 seconds on mobile content, the competition for engagement is fierce. This is further complicated by “distracted viewing,” where consumers juggle multiple screens simultaneously, making it harder to hold their attention.
In Chapter 4 of our Omnichannel E-Book, we delve into the critical role of creative assets in your advertising strategy. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. Great creatives can boost media performance and maximize outcomes.
Here’s a glimpse of what you’ll discover in this chapter:
- Full Funnel Creative: Learn why a full-funnel approach is crucial in omnichannel marketing. Create content tailored to each marketing funnel stage, aligning your message with your audience’s needs.
- Ad Formats: Explore various ad formats, from audio to digital video, display, and native, and understand which formats work best for your objectives.
- Ad Sizes: Discover the ad sizes that drive the highest engagement, taking into account both mobile and desktop platforms.
- The Power of Testing: Understand the significance of testing and experimentation in fine-tuning your creative and formats to drive better results.