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Nov 21

Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs

 As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic.

But measuring omnichannel marketing performance effectively is no small feat. Fewer than 20% of marketing executives truly understand how their brand-building campaigns are performing. The link between upper-funnel campaigns and bottom-line results remains a puzzle for many. Developing a set of performance metrics and relevant KPIs is the key to proving that your omnichannel strategy is a success.

Here’s a glimpse of what you’ll uncover in this fifth and final chapter of our Omnichannel Marketing E-Book:

  • Customer-Centric Metrics: Explore the growing importance of customer satisfaction analytics, customer retention rates, and content engagement metrics in the era of customer-centric marketing.
  • Channel Data and Engagement Metrics: Understand how metrics like search volume, clicks, website engagement, and UTM codes can provide invaluable insights into user behavior and site traffic.
  • Full Funnel KPIs: Learn how to select the most relevant KPIs for each stage of the marketing funnel, ensuring that your goals align with user actions and engagement.
  • Activating Results: Discover how to turn your KPIs into actionable insights that shape future campaigns and guide decision-making. Understand the value of measuring both cumulative and next-step conversions.


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