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Dec 13

Like snowflakes, every audience is unique

A custom audience is created from first-party, third-party or retargeting profiles that can be blended, saved and used in a campaign. Technically, all of your audiences will be custom. Our Choozle Audience Builder refreshes continually to consistently input new, fresh cookie profiles into the system for you to build from.

Who is your ideal consumer? Who are your regular website visitors? You know your customer best! Take previous knowledge about who your customer is and build your audiences around that. Tip: to keep your costs down, focus on your key demographics. If you’re targeting someone in a certain income bracket, they’ll probably be within the age range you’re targeting as well, so you should leave age out of the audience.

Download our free infographic to get the breakdown on lookalike, first-party, third-party and retargeting audiences and how to use them in your programmatic advertising campaigns!

About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.

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