Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The creative assets users... read more →
Ad frequency is a critically important metric to watch during any digital advertising campaign. However, it rarely takes the spotlight. Compared to testing new targeting tactics and building eye-catching creative,... read more →
Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. For many, watching the Summer Games is... read more →
2021 and beyond is shaping up to be a massive transformation for user privacy and identity resolution related to digital advertising. Watch our webinar to learn what these changes mean... read more →
Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic... read more →
The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from... read more →
Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other... read more →
Digital advertising is about to go through a systemic shift in the next six months. Before we know it, the deprecation of third-party cookies will be here. To deliver success... read more →
When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase... read more →
Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital... read more →
Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for... read more →
Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations... read more →
In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How... read more →
Your digital advertising campaign is all set (and running well!), but after a couple of weeks, you start to see a downturn in overall performance. Or maybe you just aren’t... read more →
The last year may have brought a lot of uncertainty, but it also brought new ways of doing things and new opportunities. The coronavirus pandemic that hit in March... read more →