We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can... read more →
The holiday season is practically here. We’ve shared a lot of different targeting strategies that will work well during this retail season, but one of the most important tactics to... read more →
Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from here. If you’re still unsure of all of the ins... read more →
Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted... read more →
With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. But without access to exclusive... read more →
As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from Black Friday (or, depending on your business’s viewpoint, anti-Black Friday)... read more →
Connected TV (CTV) lives in a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement. So,... read more →
You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little... read more →
Back-to-school season is upon us, and after an unprecedented last year, we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is... read more →
Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The creative assets users... read more →
Ad frequency is a critically important metric to watch during any digital advertising campaign. However, it rarely takes the spotlight. Compared to testing new targeting tactics and building eye-catching creative,... read more →
Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. For many, watching the Summer Games is... read more →
2021 and beyond is shaping up to be a massive transformation for user privacy and identity resolution related to digital advertising. Watch our webinar to learn what these changes mean... read more →
Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic... read more →
The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from... read more →