It’s a pretty good feeling to see your impressions count go up, and up, and up again! That means more and more people are being exposed to your brand. What happens, though, when that number isn’t as high as you’d like? In this webinar, you’ll learn key terms to know, industry standards to keep in mind, and ultimately, how to increase that count and continue to keep it up throughout the duration of your campaign.
About The AuthorKate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver. In her role at Choozle, Kate leads efforts in content marketing and strategies including writing for and managing the company's blog and social media, assists with various demand gen tactics, and leading in-house SEO strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health, self-love, and wellness.
Getting your programmatic campaign up and running, although it seems like a lot,... Read More
May 1, 2019
When it comes to CPMs, quantity does not always equal quality. Now, don't... Read More
April 4, 2019
The boom of direct-to-consumer brands over the past few years marks a shift... Read More
February 26, 2019
Although it's one of the most common advertising pricing models, calculating your advertising... Read More
February 8, 2019