Preparing your brand for the holiday digital marketing push | Choozle
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Oct 09
Preparing Your Brand For The Holiday Push Download

Preparing your brand for the holiday digital marketing push

The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be.

Get prepared for the most wonderful time of the year by downloading our infographic.

Even if your business doesn’t sell a “traditional” gift item, that doesn’t mean you shouldn’t take advantage of increased spending during the holidays. According to Deloitte’s 2017 holiday retail survey, approximately one-third of spend went towards gifts like services and experiences.

Additionally, the survey shows that 51 percent of consumer gift budgets went toward both researching and buying online compared to 47 percent the year before, proving that the upward trend in online spending through the holidays is only going to continue. Besides knowing that inventory is more coveted at this time of year, therefore budgets should be padded, there are a few other important things to note when preparing for your holiday digital marketing campaigns.

The holiday buying season gets a kickstart with Black Friday, but what about Cyber Monday and Retargeting Tuesday? (Yes, it’s a thing!) Our strategy guides can walk you through how to best prepare for the start of the season. Oh, and don’t forget to brush up on how to analyze your holiday campaigns.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.