For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the right time in order for it to be effective. Whether it’s leads gained, impressions won, or conversions completed, a successful digital marketing campaign all hinges on those three little things—right? Not so fast.
The world we know today is constantly connected, from a laptop at work, to a phone and tablet at home, to a smart tv for streaming, to a voice assistant—you get the gist. Therefore, if you’re really set on reaching an audience that will not only resonate with the content but move forward with a conversion, marketers have to deliver a 360 experience with their digital advertising strategies.
Convert cold leads into valuable customers. Download our free infographic for three ways to ensure you’re doing everything you need in your digital marketing strategies to reach the right person, at the right place, at the right time, and with the right message.
By now you probably know the basics of targeting. Building personas, target audiences, custom data audiences, what retargeting is and how it works… We’re going to take it a step further today and provide some details into building audiences that you’ll be confident are getting the message (without feeling creeped out). Furthermore, it’s important to remember that just because one targeting tactic is effective and working well for someone else doesn’t mean it will be effective and work well for you. In the spirit of transparency, the best way to know which strategies are best for you is to test, test, and test. Oh, and remember, running digital advertising campaigns is a marathon, not a sprint!
PS–Having trouble setting that expectation with your team or clients? Read this.
