Adjusting bids in digital advertising campaigns | Choozle
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Feb 20

Adjusting bids in digital advertising campaigns

Your digital advertising campaign is all set (and running well!) but after a couple of weeks, you start to see a downturn in overall performance. Or… maybe you just aren’t sure how to get started with CPMs. We covered all of that in this webinar, along with how to use win rate and pacing to inform you on how to optimize and adjust your bids in digital advertising campaigns.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.