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Oct 27

Craft the perfect programmatic pizza

Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the metrics burn based on your goals? In any instance, using the freshest creative will get you the most bang for your buck. 

Pizza #1: Encourage Conversions

Pizza #2: Increase Your Brand Awareness

Pizza #3: Drive Traffic

If any of the strategies above sound familiar, you’re in the right place! We’ve gathered all of the necessary ingredients for reaching each goal above. Download our free infographic for a step-by-step guide on what to include in each campaign!

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.