End-of-Year Key Findings & Results

What we learned in 2023 & how to improve your campaigns in 2024.

In 2023, digital advertising epitomized a landscape of innovation, data-conscious strategies, and the pursuit of immersive and personalized experiences that drive results. Advertisers emphasized quality, focusing on metrics that evaluated the impact and relevance of ad views rather than sheer reach.

Choozle aims to elevate brands by connecting them with their desired audience across various media platforms and channels. As we look forward to 2024, merging retail media and digital advertising promises to create seamless human connections. This year promises disruption for advertisers and marketers; 2024 will be far from business as usual. 

About this Report

This report provides insights into the allocation and impact of paid media budgets for leading brands in 2023. Leverage our key findings to inform and guide your digital advertising strategy in 2024 and beyond.

Personal support

While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.

Online learning

Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.

Transparency & control

Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.

Trusted by

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“Choozle has consistently proven to be a top performer for us. Month-over-month, I can count on the strategies we deploy in Choozle to drive new traffic to our site and steadily increase appointment bookings for each of our locations.”

–Jeff Archambault, Director of Marketing,
SharpeVision Modern LASIK

Read the Case Study

“Utilizing Choozle to bring programmatic in-house, versus working with several different vendors, makes it much easier for us to strategize and pitch new business. With the amount of control Choozle gives us, we’re able to prove real-time success.”

–Kate Diehl, Director, Media Buying,
One2One Targeting

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Find out why marketers & advertisers have run more than 39,000 digital ad campaigns with Choozle.
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