Maximizing Dealerships’ Advertising Strategy with Amazon Ads

To meet the client’s objectives effectively, Choozle implemented a comprehensive digital advertising strategy incorporating Amazon Ads and targeting a highly specific audience. By identifying the ideal motorcycle buyer, Choozle was able to tap into custom audience segments such as motorcycle owners, individuals who owned specific motorcycle brands, shopping behaviors, and motorcycle enthusiasts to reach new and relevant audiences. Utilizing Amazon’s rich data sources, Choozle accessed inmarket, lifestyle, and automotive audiences, allowing the campaign to reach users based on browser behavior-specific interests. Also, by leveraging Amazon’s partnership with Polk, access to data from registered car users, including make, models, and more allowed for additional reach. In addition to traditional digital channels, Choozle ran campaigns across Twitch inventory to reach the 18+ user demographic, expanding the client’s reach beyond conventional methods. Lastly, each dealership had a 20-mile radius around its location to ensure hyper-localized targeting.