CASE STUDY

Maximizing Dealerships’ Advertising Strategy with Amazon Ads

With their distinct niche markets, motorcycle dealerships face unique challenges in reaching potential customers efficiently. Representing over 100 Motorcycle Dealerships, the client was focused on optimizing impression performance while staying within a specific CPM threshold. Choozle helped to achieve results by leveraging precise geo-targeting, Amazon’s proprietary data segments, and channels like Twitch and streaming TV.

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THE OBJECTIVE

The primary objective was to demonstrate the advantages of adopting a robust digital advertising strategy over traditional linear TV advertising. This strategy aimed to maximize efficiency by targeting the right users not only geographically but also by honing in on specific user characteristics and behaviors, utilizing Amazon’s data targeting offerings. The client wanted to reach previously untapped audiences and maintain a competitive CPM while showcasing the benefits of a digital approach.

THE SOLUTION

To meet the client’s objectives effectively, Choozle implemented a comprehensive digital advertising strategy incorporating Amazon Ads and targeting a highly specific audience. By identifying the ideal motorcycle buyer, Choozle was able to tap into custom audience segments such as motorcycle owners, individuals who owned specific motorcycle brands, shopping behaviors, and motorcycle enthusiasts to reach new and relevant audiences. Utilizing Amazon’s rich data sources, Choozle accessed inmarket, lifestyle, and automotive audiences, allowing the campaign to reach users based on browser behavior-specific interests. Also, by leveraging Amazon’s partnership with Polk, access to data from registered car users, including make, models, and more allowed for additional reach. In addition to traditional digital channels, Choozle ran campaigns across Twitch inventory to reach the 18+ user demographic, expanding the client’s reach beyond conventional methods. Lastly, each dealership had a 20-mile radius around its location to ensure hyper-localized targeting.

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To learn more about Choozle, visit choozle.com

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KEY RESULTS

98%+

VCR

0.15%

DISPLAY CTR

$22

CTV CPM

$3

DISPLAY CPM

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.