Maximizing ROAS with a Meta
Conversion-Driven Campaign

Choozle refined the targeting strategy by implementing key adjustments, such as excluding recent mattress purchasers to target potential new buyers. This involved expanding the targeting criteria to encompass users actively seeking to purchase a new mattress, focusing on life events influencing buying decisions. Additionally, the budget was directed towards the most efficient audience segments to optimize ROI. Choozle and the agency identified the “Find Location” button on the website as the best opportunity to direct users to the nearest store with the campaign, likely resulting in an in-store mattress purchase. Throughout the campaign, Choozle continuously analyzed performance, making optimizations and recommendations as needed to drive stronger results. Regular monthly meetings between Choozle and the agency ensured ongoing alignment and effectiveness of the strategy. Additionally, Choozle recommended improvements to enhance the user experience, likely contributing to increased sales. This strategic approach yielded an outstanding 161.68% increase in Return on Advertising Spend (ROAS) in February alone, accompanied by a surge in in-store purchases. These outcomes underscore the campaign’s effectiveness in delivering tangible results for the end client.