CASE STUDY

Online Ticket Sales

Through Choozle, the advertiser was able to drive significant traffic across various tactics and incorporate different aspects of the marketing funnel to get users to the website and drive conversions for an upcoming local live event.

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THE OBJECTIVE

Drive local ticket sales for an upcoming local event over two months in specific geo-targeted areas in Texas.

THE SOLUTION

Data targeting against display creatives allowed the advertiser to target users who had shown the interest they were looking for, while search retargeting helped reach users searching relevant keywords. Geofencing was set up to advertise to users attending other local and relevant events, and site retargeting drove results at a low CPA of $0.63 with 1,494 button clicks. Combining these tactics into an overall strategy allowed the advertiser to drive qualified traffic to the website, driving 1,823 button clicks, with 40% of these clicks being the “Add to Cart” button.

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To learn more about Choozle, visit choozle.com

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KEY RESULTS

1.57m

IMPRESSIONS

1,293

CLICKS

$2.18

CPA

1,823

TOTAL BUTTON CLICKS ON
THE SITE

“BUY TICKETS HERE” AND
“ADD TO CART”

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.