THE OBJECTIVE
Drive local ticket sales for an upcoming local event over two months in specific geo-targeted areas in Texas.
THE SOLUTION
Data targeting against display creatives allowed the advertiser to target users who had shown the interest they were looking for, while search retargeting helped reach users searching relevant keywords. Geofencing was set up to advertise to users attending other local and relevant events, and site retargeting drove results at a low CPA of $0.63 with 1,494 button clicks. Combining these tactics into an overall strategy allowed the advertiser to drive qualified traffic to the website, driving 1,823 button clicks, with 40% of these clicks being the “Add to Cart” button.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
KEY RESULTS
1.57m
IMPRESSIONS
1,293
CLICKS
$2.18
CPA
1,823
TOTAL BUTTON CLICKS ON THE SITE
“BUY TICKETS HERE” AND “ADD TO CART”
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.