RKD Group

Recent studies have shown that multichannel exposure will usher users down the marketing funnel to the conversion stage faster. Campaigns using four or more digital channels will convert customers 4.5x faster than a campaign using just single-channel exposure. RKD Group’s recent campaigns for their client, a nonprofit education organization, have proven the efficacy of omnichannel targeting. The RKD team has organized their campaigns by the advertising channel, leveraging a variety of audiences under each. For example, their CTV campaign is leveraging targeting data and search retargeting audiences, but their display campaign is utilizing the event retargeting from the CTV audience as well as their CRM data targeting, lookalike audiences, search retargeting, and site retargeting audiences. By serving ads to these users consistently and with a variety of tactics, the users have gained brand awareness and acceptance and are now moving down the marketing funnel to the conversion state faster than a single targeting tactic could achieve.