Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

5 best marketing podcasts (that won’t put you to sleep)

Facebook Instagram X-twitter Linkedin Youtube I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen […]

Choozle donates $2,772.33 to two Denver nonprofits

Facebook Instagram X-twitter Linkedin Youtube Choozle donates $2,772.33 to two Denver nonprofits Our Third Annual Playing It Forward has come and gone and it was our best year yet. Our team hosted a charity Ping-Pong Tournament with the Denver technology community on Tuesday, January 15, 2019, from 5:00 PM–8:00 PM MST at Ace Eat Serve in Denver. […]

Digital marketing case study: Havenly

Facebook Instagram X-twitter Linkedin Youtube Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated spaces for their homes. The ObjectiveLeverage a full-funnel targeting approach to increase sales & return on ad spend, and lower […]

Year-end benchmark report: 2H 2018 benchmarks and best practices

Facebook Instagram X-twitter Linkedin Youtube It’s an exciting time for digital marketers. The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. That’s why it’s more important than ever […]

Programmatic advertising 101: A guide to programmatic advertising

Facebook Instagram X-twitter Linkedin Youtube By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory and doing so in real-time. Each one of these points is vital to understanding what is programmatic and the programmatic media buying process. […]

3 Digital Marketing KPIs to Tie Back to Your Business Goals

Facebook Instagram X-twitter Linkedin Youtube Let’s face it: Being an in-house marketer isn’t always sunshine and rainbows—especially when it comes to budgets, overarching strategies, and brand consistency through it all. You can prove your worth all day long to your team and your colleagues, but if your digital marketing KPIs don’t tie back to your company’s […]

choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Megan Sullivan-Jenks, Director of Marketing, Choozle: It seems like holiday marketing strategies always get pushed to the last minute—especially since time is such a precious resource in Q4. Why is it so important to plan ahead? Megan Dyer, Strategist, Choozle: Advertising gets very competitive in Q4, so the earlier that you can get started on your holiday marketing strategies, the […]

What is an advanced conversion in digital marketing?

Facebook Instagram X-twitter Linkedin Youtube When a user comes to your website, you want them to do something. This can be as simple as signing up for an email list, to something a little more tangible like buying a product or booking a trip. Conversions are king, but they’re not one size fits all. What […]

Digital advertising ROI: Share of voice vs. win rate

Facebook Instagram X-twitter Linkedin Youtube We’ve said it before and we’ll say it again—we’re no strangers to the fact that the digital advertising industry is infamous for its complicated terms. Sure, there’s a bit of a learning curve to programmatic technology, but it shouldn’t nearly as complicated as the industry makes it out to be. […]

Choozle’s Third Annual Playing It Forward

Facebook Instagram X-twitter Linkedin Youtube Throw on your best lumberjack look and get ready to play your axes off while having a tree-mendous time at Choozle’s Third Annual Playing It Forward. Channel your inner flannel for a lumberjack-themed competitive, yet charitable doubles ping-pong tournament. Play doubles for $40 per co-ed team or just attend for $10 […]