In an effort to encourage learning and engaging in different skills outside of our day-to-day, the Choozle team implemented weekly lightning talks. The results? An engaged and curious team, eager... read more →
Advertisers are armed with massive amounts of CRM, online, and offline data. It’s our mission to guide them in finding highly valuable audiences to achieve positive outcomes within their digital... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage... read more →
Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred... read more →
Choozle will help marketers and advertisers execute highly targeted global digital advertising campaigns using third-party data in the Choozle platform with their Universal Data Catalog. Data has transformed digital advertising... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
Display advertising creative as we know it today had a very humble beginning. The first banner ad, AT&T's "You Will" campaign, was displayed on Wired Magazine in 1994. Don't even get us... read more →
The Choozle Campaign Dashboard is your go-to resource for many things within the Choozle platform. Inside of the Choozle Campaign Dashboard, digital marketers can understand the core metrics of a... read more →
We are incredibly proud of five of our development team members — Ellen Cooper, Chris Houdlette, Michael Yeager, Osvaldo Gama, and Brent Nkomo — for representing the city of Denver... read more →
Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the... read more →
In order to achieve an impressive ROI, digital marketers and advertisers must focus their efforts on data-driven campaigns that are sure to reach their target audience. Luckily, the ability to... read more →
When you have several clients, and you're running digital advertising campaigns for all of them simultaneously (not to mention with completely different goals), it can be easy to get caught... read more →
What is header bidding? It's a pretty revolutionary thing, so let's ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory... read more →