Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers
Facebook Instagram X-twitter Linkedin Youtube Google’s announcement to remove third-party cookies on Chrome by early 2025 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. While things will be different, this shift also presents an opportunity for collaboration on new and innovative approaches that can deliver […]
Building Your Dream Team: Who’s On Your Support Squad?
Facebook Instagram X-twitter Linkedin Youtube I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of personal risk. Living a life of adventure Living an adventurous life has not only shaped my character but also highlighted […]
Market Polarity Shifts: How Changing Buying Models Impact GTM Strategies
Facebook Instagram X-twitter Linkedin Youtube In today’s business world, we’re seeing a major shift in market dynamics. The economy is splitting into two main groups – those who have more and those who have less. This change is affecting how companies operate and how consumers interact with brands. This article looks at how this economic […]
Exploring Downtown Denver: Choozle’s New Home
Facebook Instagram X-twitter Linkedin Youtube Welcome to Denver, where 300 days of sunshine, a rich cultural scene, and diverse neighborhoods await. In this blog, we explore the dynamic landscape of downtown Denver, shedding light on Choozle’s exciting move to 1125 17th Street. Join us as we uncover the city’s top attractions, hottest restaurants, diverse art scene, various […]
Seen and Heard at CES 2024 with Choozle CEO Adam Woods
Themed ‘All ON’, The Consumer Electronics Show (CES) 2024, produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry’s epicenter. Gary Shapiro, president and CEO of the CTA, emphasizes the evolving landscape, stating, “Every company must become a tech company,” a sentiment echoed by the diverse array of exhibitors at CES 2024. In this exploration […]
A B2B marketing guide (and how to be successful)
Facebook Instagram X-twitter Linkedin Youtube B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also […]
Best Practices for Setting Up Digital Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion this year, and is […]
2022 Mid-Year Key Findings Report
Facebook Instagram X-twitter Linkedin Youtube Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a changing world where people really care about digital advertising. Behaviors continue to evolve rapidly with new technology, along with new timelines for privacy-centric advertising and so much more. The remainder […]
The Seven Pillars of Programmatic Marketing Success: Resource Allocation for Effective Media Mix Strategies
Facebook Instagram X-twitter Linkedin Youtube Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Sound easy? It’s not. Effectively allocating resources is one of the hardest parts of digital marketing. But it is vitally important when deploying a full-funnel marketing strategy (see Pillar 1). It takes […]
How long should a campaign run?
Facebook Instagram X-twitter Linkedin Youtube It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with different types of digital marketing it can be hard to wrap your head around the different timelines that serve campaigns when entering the space. This elusive, ideal timeline can vary […]
