We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. With the introduction... read more →
At first, call-center tracking for digital advertising campaigns may seem a little confusing. But when broken down, the subject becomes a little easier to understand. We know that call centers... read more →
The past few months have brought uncertainty and adversity worldwide due to the coronavirus. And while nearly all verticals are facing challenges during this time, the travel and tourism industry... read more →
Hannah Middleton, Content Manager: Before we dig in, I'd like to ask a question inspired by the current state of the world–what's your go-to quarantine activity? Julie Pifer, Product Manager:... read more →
Hannah Middleton, Content Manager: To start, what is search retargeting exactly? Sam Kang, Strategic Account Manager: Search retargeting is a great way for brands to expand their SEO & SEM... read more →
As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your... read more →
In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients... read more →
Hannah Middleton, Content Manager: To kick things off, let's start with a random, yet telling question: If you had to watch one TV show over and over again for the... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest... read more →
Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media. After putting together a case study on their adoption of Choozle, we wanted... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only eat one food for the rest... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: Before we dig too deep into what’s happening, can you start by explaining the difference between first-price auctions and second-price auctions? Julie Pifer, Product... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie? Conor... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only have one tech accessory for the... read more →
The adoption of programmatic for brands has grown over the years as more brands learn the value of programmatic advertising. We sat down with Mackenzie Leahy, Senior Acquisition Marketing Manager... read more →