Comparing the data you find in Choozle Analytics to the data in Google Analytics (GA) is a lot like comparing apples to oranges. Even data across Google products (for instance,... read more →
2017 was a big year for tech and digital marketing as a whole. Programmatic turned 10 years old, and not without celebration - according to Marketing Dive, by the end... read more →
A custom audience is created from first-party, third-party or retargeting profiles that can be blended, saved and used in a campaign. Technically, all of your audiences will be custom. Our... read more →
We all have those things we look back on and think, "I wish I would have known what I know now before I did that." As we reflect on our year... read more →
With all the stereotyping in society today, should the ad industry be held responsible for breaking gender stereotypes in their advertisements? Opinions are mixed on whether they should or not.... read more →
2018 will be here before we know it, and along with it, a whole new set of marketing and advertising trends to follow. We know what you're thinking, "how can... read more →
The purchasing behaviors of consumers based on gender stereotypes are mixed based on the results from our recent Gender Stereotypes Survey. There is a notable segment of consumers that will... read more →
Does something as simple as the font and color treatment of an advertisement impact consumer's perception of it? Yes, but not in the way one might expect. With only ad... read more →
Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an... read more →
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it's the strong, luxurious shampoo that only features women with... read more →
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying... read more →