Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the... read more →
What is ads.txt? With a little help from our AdOps Team here at Choozle, we'll break down what ads.txt is and how it's a big facilitator for increased brand safety,... read more →
When you have several clients, and you're running digital advertising campaigns for all of them simultaneously (not to mention with completely different goals), it can be easy to get caught... read more →
What is header bidding? It's a pretty revolutionary thing, so let's ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory... read more →
The programmatic advertising supply chain works it's way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA,... read more →
Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: In simple terms, what is GDPR? Jeffrey Finch, Chief Product Officer & co-founder at Choozle: It's essentially an online privacy Bill of Rights... read more →
GDPR is rocking the ad tech world. Starting on May 25th, 2018, the General Data Protection Regulation (GDPR) will be enforced. Put plainly, companies will be required by law to... read more →
When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →
Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would... read more →
What is a tag management system? Before we get into it, really quickly, let’s all just admit that the ad ecosystem is overflowing with complicated terms, processes, and buzzwords. Our... read more →
As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases... read more →
When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →
Where would we be without data? As marketers and advertisers, we have a love/hate relationship with numbers in digital marketing. Hate gathering them, but love giving ourselves a pat on... read more →
Last year was filled to the brim with big goals, improvements, additions and - of course - tons of fun. 2017 yielded several key milestones for Choozle, anchored by 120%... read more →