When reading headlines about digital ad fraud, you'd have to conclude ad fraud is the F-word in Digital Advertising. But the reality? The dirty little secret is that there are... read more →
Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and... read more →
As agencies look at self-serve digital programmatic media buying platforms, they are asking, "How many people do we need to run this programmatic platform?" Generally, it depends on the marketing... read more →
The 2016 Summer Olympics are in full swing in Rio and bystanders cannot help but feel the competitive spirit in every aspect. However, it doesn't just take the Olympics to... read more →
Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it is important to dive into what exactly the issue is,... read more →
Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is... read more →
Choozle's self-service platform is strategically designed to put you in the driver's seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also... read more →
There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when... read more →
The Ad Tech ecosystem is constantly evolving and continuing to be a highly competitive environment. While major agencies have embraced and invested in programmatic buying, new research from Strata... read more →
The digital and online advertising remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. Online advertising is... read more →
The center of any programmatic advertising campaign is data, and what data you're using the help to maximize your reach and return on investment. But, you may have wondered what... read more →
Pay-per-click (PPC), quite a concept. I remember "buying traffic" for my clients way back in '98 when few companies had websites and even fewer knew how to implement online marketing.... read more →
Programmatic may be a complex landscape to navigate, but the reality is that it's a necessary component of digital advertising. Big agencies are committing to programmatic. According to Forbes, almost... read more →
Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of your retargeting campaign? Segmentation. One of the main culprits in... read more →
There can be a lot of moving parts when creating a digital advertising campaign plan. As marketers, it can be tricky to balance the time it takes to plan and... read more →