There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when... read more →
The Ad Tech ecosystem is constantly evolving and continuing to be a highly competitive environment. While major agencies have embraced and invested in programmatic buying, new research from Strata... read more →
The digital and online advertising remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. Online advertising is... read more →
The center of any programmatic advertising campaign is data, and what data you're using the help to maximize your reach and return on investment. But, you may have wondered what... read more →
Pay-per-click (PPC), quite a concept. I remember "buying traffic" for my clients way back in '98 when few companies had websites and even fewer knew how to implement online marketing.... read more →
Programmatic may be a complex landscape to navigate, but the reality is that it's a necessary component of digital advertising. Big agencies are committing to programmatic. According to Forbes, almost... read more →
Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of your retargeting campaign? Segmentation. One of the main culprits in... read more →
There can be a lot of moving parts when creating a digital advertising campaign plan. As marketers, it can be tricky to balance the time it takes to plan and... read more →
As front-line digital marketers, setting up an engaging landing page for your digital marketing campaign is fundamental to the success of your overall strategy. Reaching prospective customers and getting them... read more →
In the digital marketing world, the term click-through rate is gold. Click-through rate is a primary indicator on the performance of your digital advertising campaign as well as your strategy.... read more →