The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the... read more →
With so many options to choose from, it's hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side look at Choozle vs Centro... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →
Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this... read more →
Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers... read more →
Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular programmatic digital advertising. However, these targeting tactics are not nearly... read more →
This week Choozle interviewed current programmatic platform user Thayer Media to get a little more insight into why agencies are making the switch to programmatic, benefits of programmatic, and a... read more →
Marriage expert Hellen Chen recently asserted that 85% of relationships end in a break-up. Sometimes in life, you get to a point with someone or something, and you just... read more →
Brand Safety is one of the most talked about topics in the digital advertising industry - but with all the discussion and recent updates to definitions and standards, it can... read more →
Looking to prove your knowledge in your new position? Trying to win some brownie points with your manager, or gear up for that much-needed promotion? Here are five facts about... read more →
Creating a story with your digital marketing campaign is an important step in drawing the target customer in and making them engage to complete the goal conversion. There are many... read more →
The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up... read more →