Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time... read more →
Marketers are under increasing pressure to be accountable for their media investments. One of the biggest challenges is measuring programmatic top-of-funnel performance and connecting your outcomes to bottom-line results. Developing... read more →
Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never... read more →
Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to... read more →
Successful marketing strategies need to meet customers wherever they are in their shopping journey. By employing a clearly defined media mix in which each channel has a distinct yet connected... read more →
When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand. Catering your messages and tactics to align and guide your... read more →
In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven... read more →
With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools... read more →
Choozle's mission is to Power Every Brand. The path to growth is different for every brand, from planning your strategy, optimizing in real-time, and understanding what is available to fuel... read more →
When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget... read more →
Choozle prioritizes your ability to have a simple and understandable ad management experience by curating the highest quality inventory available for every campaign launched. Our non-conflicted platform brings together all... read more →
The digital advertising space continues to rapidly evolve and grow, creating new opportunities to reach highly targeted audiences with engaging marketing content. The different number of ways to reach your... read more →
A positive user experience is vital to your business’ success. Improving user experience (UX) means that users are likely to spend more time on your website and are then more... read more →
The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with... read more →
Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. When someone... read more →