When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase... read more →
Small restaurants and large chains alike have had to take up “contactless” delivery methods. Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for luxury travel, it wasn’t any different. While the strategies are... read more →
Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital... read more →
Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for... read more →
Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations... read more →
In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How... read more →
With growing concerns around the third-party cookie, contextual targeting is evolving, becoming more advanced, and as a result, more relevant and useful to marketer’s campaign strategies. Contextual targeting, which enables... read more →
Cross-device tracking is one of the most valuable tactics available to marketers today—and for a good reason. Eighty-four percent of U.S. households own at least one smartphone, and 80 percent... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to... read more →
In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. We cover: The advantages... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
Digital advertising. Digital advertising for branding. Digital advertising for leads. Digital advertising for e-commerce. Digital advertising for recruitment. Marketers and agencies are becoming an integral part of company hiring teams... read more →
Big changes from Google and Apple loom on the horizon for the advertising industry. In this post, our CTO, Adam Woods, explains what 2021 has in store for marketers and... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for community locations, it wasn’t any different. While the strategies... read more →