Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across... read more →
Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms reduce the need for multiple services to operate campaigns while... read more →
The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. By coordinating multiple marketing efforts and messages to... read more →
Connected TV (CTV) lives in a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement. So,... read more →
"Nobody knows anything." This is an infamous quote from the venerated author and screenplay writer, William Goldman. It was directed at the entertainment industry referencing how hard it is... read more →
Post-holiday: Use retargeting to reach more consumers likely to convert after the holidays. Throughout the year: Find out where most of your conversions come from. Learn for next year: Check... read more →
Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. As restrictions begin to ease,... read more →
One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the... read more →
Back-to-school season is upon us, and after an unprecedented last year, we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is... read more →
Choozle’s self-serve digital advertising platform is built on the principles of transparency and flexibility to place your digital ads in front of your targeted audience, when you want, and where... read more →
"I planned out our whole day: First, we'll make snow angels for two hours, and then we'll go ice skating, and then we'll eat a whole roll of Toll-House cookie... read more →
The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the... read more →
Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign's performance and represent how effective... read more →
Ad frequency is a critically important metric to watch during any digital advertising campaign. However, it rarely takes the spotlight. Compared to testing new targeting tactics and building eye-catching creative,... read more →
Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly engaged views, and mixing... read more →