Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Many business-to-business (B2B) marketers will cast... read more →
Today's marketers have a hefty toolbox full of different channels, tactics, and formats to create the ideal strategy that achieves positive business outcomes. From display advertising, search advertising, and paid... read more →
Look around the next time you are commuting on public transportation, in an airport, or an office environment. With the prevalence of smartphones, wireless headphones, and smart speakers, you will... read more →
CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone,... read more →
CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. (But read our ones on CPC, or cost-per-click,... read more →
Pay-per-click noun a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher... read more →
Simply put: Real time bidding, or RTB, is the automated buying and selling of digital media. Mimicking a stock exchange, RTB uses computer algorithms to automatically buy and sell digital... read more →
Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about... read more →
When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory... read more →
When a user comes to your website, you want them to do something. This can be as simple as signing up for an email list, to something a little more... read more →
What is ads.txt? With a little help from our AdOps Team here at Choozle, we'll break down what ads.txt is and how it's a big facilitator for increased brand safety,... read more →
What is header bidding? It's a pretty revolutionary thing, so let's ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory... read more →
What is a tag management system? Before we get into it, really quickly, let’s all just admit that the ad ecosystem is overflowing with complicated terms, processes, and buzzwords. Our... read more →
What is an ad server? Simply put, an ad server is a software that allows an advertiser to manage ad campaigns, view campaign statistics, and deliver ads across websites. Based off of... read more →