Global digital advertising —specifically, programmatic—ad spend is expected to reach $46 billion worldwide this year. With programmatic on the rise internationally and the GDPR going into effect, advertisers will benefit... read more →
Have you ever wondered what strategies to utilize within Choozle to maximize your use of data? In this webinar, we'll discuss how to digest the volume of data in our... read more →
HTML5 is a type of display creative with unique variables and optimizations. In this webinar, we'll talk through HTML5 best practices common troubleshooting questions for uploading this creative within Choozle.... read more →
If you're in the digital marketing and advertising space you have probably heard the word 'AD TAG' thrown around. (We're guilty of it.) But what does it mean and how... read more →
Advertisers are armed with massive amounts of CRM, online, and offline data. It’s our mission to guide them in finding highly valuable audiences to achieve positive outcomes within their digital... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
The Choozle Campaign Dashboard is your go-to resource for many things within the Choozle platform. Inside of the Choozle Campaign Dashboard, digital marketers can understand the core metrics of a... read more →
In order to achieve an impressive ROI, digital marketers and advertisers must focus their efforts on data-driven campaigns that are sure to reach their target audience. Luckily, the ability to... read more →
Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid... read more →
How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty... read more →
It’s a pretty good feeling to see your impressions count go up, and up, and up again! That means more and more people are being exposed to your brand. What... read more →
What is a third-party data? How is third-party data used in digital advertising campaigns? We took it back to the basics in our webinar by covering what exactly the term... read more →
Brand Safety is one of the most talked about topics in the digital advertising industry - but with all the discussion and recent updates to definitions and standards, it can... read more →