HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. Popular B2C brands are known for... read more →
Download our infographic now! For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the... read more →
Marketers are busy. It's impossible to stay on top of every trend and best practice in digital marketing, advertising, social media, SEO, PR, etc., so it only makes sense to... read more →
Getting a new digital advertising campaign off the ground, whether it's your first or 31st, is a process. Designing new ads and landing pages, building new audiences, trying out new... read more →
If you're considering bringing programmatic advertising in-house or exploring other options for your digital advertising software, this infographic breaks down cost and time spent on Choozle versus building and... read more →
In an effort to encourage learning and engaging in different skills outside of our day-to-day, the Choozle team implemented weekly lightning talks. The results? An engaged and curious team, eager... read more →
In the age of modern digital advertising, data is king. Marketers aiming to maximize return on investment from their digital advertising efforts must analyze and implement a variety of best... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
We’ve hit the mid-year mark for 2018, and a lot has already happened in the ad tech space: Google Ad Blocker, GDPR, net neutrality, and much more. These looming events... read more →
Display advertising creative as we know it today had a very humble beginning. The first banner ad, AT&T's "You Will" campaign, was displayed on Wired Magazine in 1994. Don't even get us... read more →
Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the... read more →
The programmatic advertising supply chain works it's way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA,... read more →
Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would... read more →
With today being the first day of spring (you aren't fooling us, groundhog,) we've got cleaning up and cleaning out on the brain. We're not only refreshing our closets, minds,... read more →
Q1 is no joke. During this time of new ideas, changes, and general winter emotions, it can be a little too easy to lose motivation. That's why we (somewhat selfishly)... read more →