In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven... read more →
With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools... read more →
Choozle's mission is to Power Every Brand. The path to growth is different for every brand, from planning your strategy, optimizing in real-time, and understanding what is available to fuel... read more →
Choozle prioritizes your ability to have a simple and understandable ad management experience by curating the highest quality inventory available for every campaign launched. Our non-conflicted platform brings together all... read more →
Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. When someone... read more →
The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a... read more →
The holiday shopping season is here, and consumer behavior has shifted after an unpredictable year. Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new... read more →
The holidays are right around the corner, and this year’s retail season is too important to not create a dedicated marketing strategy. We’ve seen shifting trends in the retail landscape... read more →
We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can... read more →
The holiday season is practically here. We’ve shared a lot of different targeting strategies that will work well during this retail season, but one of the most important tactics to... read more →
Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from here. If you’re still unsure of all of the ins... read more →
With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. But without access to exclusive... read more →
As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from Black Friday (or, depending on your business’s viewpoint, anti-Black Friday)... read more →
Connected TV (CTV) lives in a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement. So,... read more →
You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little... read more →