When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
Hack Days have become a bi-annual tradition here at Choozle. Our founders have been deliberate in building a company culture and team that inspires camaraderie. Combine that basic human desire of... read more →
The boom of direct-to-consumer brands over the past few years marks a shift in the way products are sold. This shift is not only disrupting established industries and causing a... read more →
Although it's one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to... read more →
Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated... read more →
It's an exciting time for digital marketers. The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. While that means only good things for consumers, it can... read more →
Let's face it: Being an in-house marketer isn't always sunshine and rainbows—especially when it comes to budgets, overarching strategies, and brand consistency through it all. You can prove your worth... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: It seems like holiday marketing strategies always get pushed to the last minute—especially since time is such a precious resource in Q4. Why is it... read more →
Marketers monitor ROI more closely during the holiday season than any other point of the year. We've compiled the digital advertising tactics that can drive the greatest impact on the... read more →
The holiday season is upon us and we know that every hour matters for marketers during this busy season. We've aggregated our best recommendations for setting up an effective holiday... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: We have a lot to cover, so let's get right to it. What marketing strategies does Choozle use for its display campaigns? Simon Koscielski, Marketing... read more →
Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at... read more →
Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. However, there comes a point when a user is tired... read more →
In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn't point back... read more →
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically... but is it different when... read more →